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Your website is gorgeous. It also makes zero dollars. Those might be related.

DEED-v2·Contrarian-Maxim·Comment-Keyword·June 16, 2026·View on Instagram

Current snapshot

Share rate

0.0%

Breakout lever — 2% threshold

Save rate

2.9%

Skip rate

59.9%

Lower is better

Non-follower reach

Reach

136

Views

161

Shares

0

Saves

4

Likes

0

Follows

Avg watch time

73.3s

Total watch time

10040.8s

Classification

Auto-tagged92% confidence· 20-plus

Personal case (gorgeous sites built, one change made) + outcome receipt. Hook is coined maxim (pretty = expensive failure). CTA is keyword comment.

Spoken/written overlap

Transcript

Spoken hook · first 3s

A pretty website is the most expensive way to look successful and make no money.

Full transcript · 19 segmentsShow
0:00A pretty website is the most expensive way
0:02to look successful and make no money.
0:04I'd know.
0:04I built gorgeous useless sites for a year,
0:06then I changed one thing about how I use the AI
0:09and they started actually selling.
0:10It's not what you'd guess.
0:11Everybody asks AI to build me a website
0:13so it builds you a brochure, looks amazing, does nothing.
0:16I stopped asking for a website.
0:17Now I ask for an outcome.
0:18Get a rancher to pick up the phone.
0:19One visitor, one move.
0:21And suddenly, every section has a job.
0:23Nothing's there to look nice.
0:24It's all there to push one person one inch closer to calling.
0:26Want the exact way I word it to the agent?
0:28Comment order.
0:29Stop building websites, start building decisions.

Log metrics

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From Instagram API

Auto-pullable in a future update — enter manually for now.

Replaced 'plays' (deprecated Apr 2025).

First ~3s drop — hook health.

App-only — enter manually

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% of reach beyond existing followers — growth signal.

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