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Designers, this one was made specifically to ruin your morning. ☕

Opinion-30·You-Accusation·Anthem-NoAsk·June 8, 2026·View on Instagram

Current snapshot

Share rate

0.4%

Breakout lever — 2% threshold

Save rate

0.4%

Skip rate

57.5%

Lower is better

Non-follower reach

—

Reach

273

Views

490

Shares

1

Saves

1

Likes

12

Follows

—

Avg watch time

4.2s

Total watch time

1180.2s

Classification

Auto-tagged92% confidence· sub-10

“Hook addresses designers directly as a blamed audience; closing opinion stands alone without ask; title and spoken hook share 'Helvetica,' 'overrated,' 'morning' content words.”

Hook aims at viewerSpoken/written overlap

Transcript

Spoken hook · first 3s

“Helvetica is overrated. That's the video.”

Full transcript · 1 segmentShow
0:00Helvetica is overrated. That's the video.

Log metrics

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From Instagram API

Auto-pullable in a future update — enter manually for now.

Replaced 'plays' (deprecated Apr 2025).

First ~3s drop — hook health.

App-only — enter manually

These are not available from the IG API and must be copied from IG Insights.

% of reach beyond existing followers — growth signal.

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Danger zone

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